We are usability experts, designers, and technologists.
A united team of passionate experts that produce great work
that connects with our customers of American Airlines
Meet The Team
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" Who are those guys? "
Aesthetic mustache tattooed banksy food truck seitan. Readymade leggings mustache bicycle rights, art party vice scenester. Readymade put a bird on it dreamcatcher fixie master cleanse, farm-to-table tattooed." How do they do it? "
Aesthetic mustache tattooed banksy food truck seitan. Readymade leggings mustache bicycle rights, art party vice scenester. Readymade put a bird on it dreamcatcher fixie master cleanse, farm-to-table tattooed. Dreamcatcher farm-to-table portland tofu food truck cred." What do they do? "
We ensure a consistency of the interactive experience with American Airlines. Our solutions both delight and inspire our customers and business by meeting and beating their expectations." Why are they doing it? "
It matters because customers are more sophisticated than ever before. They expect seamless and intuitive interactions. We are not judged only against our competitors, but with all digital experiences our customers have. Excellence in these areas are required for any company to succeed.Our Guiding Principles
Plan big, but prepare for the small.
Always plan solutions to align with the long-term view, but be prepared to implement solutions in progressive iterations.
Use the right tool for the job.
The solutions we use as a UX team are a toolkit. Sometimes all the tools are needed and sometimes only a few. Pick the ones that fit the task.
Communicate.
With Project Managers, Project Team Members, within the UX team. Why you ask, what you ask, why you think what you think, why you don't think it should work like that, what you are working on, how long will it take, how to try a different approach. Manage the expectations placed upon you.
Listening is more important than talking.
Be proactive.
Need info? Go get it. Have a concern or issue? Bring it up. Waiting on someone? Go find them.
Email is the worst form of communication.We put a man on the moon without it but have not gone since–coincidence? We need to enable the process rather than accept just being a part of it.
"Site navigation has been greatly improved. Key tasks, like flight booking, account log-in, and flight check-in, now appear in the same navigation menu...The result is a home page that looks more like a travel retailer than 'just' an airline website."
–Henry Harteveldt, Forrester Research
What We Do
We translate your business goals into functional reality.
And we do it with style.
Whether it's web design, an interactive demo, or any other form of media–we create cool stuff that works.
- Advertising
- Branding
- Copywriting
- Creative
- Development
- Digital Strategy
- Email Marketing
- Front End Development
- Graphic Design
- Information Architecture
- Mobile Marketing
- Multimedia Creation
- Online Campaigns
- Usability Testing
- User Experience Design
- Web Design